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Emails, but better.

Addictive stories and embarrassing tell-alls from the front lines of online business. Written by reformed girlboss who learned a better way. Read by 10K+ consenting adults.

A group of six people sit outdoors in a grassy field around a campfire. Tarzan is in the middle is playing an acoustic guitar while others sit beside them, some holding papers or covered with blankets. The atmosphere appears relaxed and communal, with tre

What it really takes to get rich online (from someone who knows)

But first, a note From Tarzan I’m recovering from 7 days of travel, first to a communal singing retreat at Omega Institute and then to a newsletter growth event called Audience Camp. It was a jarring combination of events 😀and a lot of travel, so I’m taking a break this week. This email is a slightly altered version of the newsletter I wrote for Alex Dobrenko’s newsletter Both Are True, as part of a swap to introduce our newsletters to each other’s readers. Enjoy! And I’ll be back with...
A line graph titled "BOTH ARE TRUE (IT TAKES TIME)" with a smiling orange face icon above the title. The graph shows the growth of total subscribers from May 2019 to October 2024, reaching nearly 20,000. Key milestones are marked with text and dots, inclu

My Substack hit 17k subs. Here’s what I learned (guest essay)

This issue brought to you by: Wisdom Circle is a high-touch mentorship program open to 10 brave wayfinders who’ve tried the blueprints and bossbabes, and want a new approach to growing a business. Find out more → Get 3 months of custom newsletter reviews included in your purchase when you sign up by Friday, August 29. The messy truth about growth, doubt, and doing the work Alex Dobrenko here. I write Both Are True, a comedy newsletter that I’ve grown to 17k subscribers in three years. I’ve...
Tarzan smiling and raising her hands in excitement at an outdoor concert during dusk, wearing a dark tank top and baseball cap, with a lively crowd and red neon stage sign glowing in the background.

we made a software switch, guess which?!

This issue brought to you by: by Vin Miller, PhD What’s the point of crushing it at work if it’s actually crushing you? If the “celebration dinner” ends up being cold takeout on the couch? Wellness With Purpose is a weekly newsletter that makes sure you get the most value out of the time and effort you put into your nutrition and health habits—so you wake up rested, think clearly, and have the juice to say “yes” to whatever creative idea you get next. No hype, no fads. Just science-backed...
A collage of three Polaroid-style photos:

Left photo: Two women stand facing each other inside an art gallery. One has long curly purple hair and a black leather jacket; the other wears a beige puffer jacket and a black beret. They are holding hands and

The worst email ever?

Are you the “missing member” in Power? Hey you! Yes YOU, Reader. 🫵 This is looking like the best mastermind group I’ve ever led, and we saved you a seat in the car. There’s only one spot left. Are you the one we’re looking for to complete the circle? You might be our missing member if… 👉🏾 You want a business that’s less dependent on you being everywhere all the time (us too!) 👉🏽 Some days you dream of burning it all down and writing erotica full-time on WattPad (or something weirder—we have...

next time you walk into a room full of strangers, you’ll be glad you read this

Featured Sponsor What’s in Tarzan Kay’s Kit? I’m cohosting What’s In Tarzan Kay’s Kit to show you what I look like naked behind the scenes of my Kit account i.e. the actual tools and strategies I use to make email the profit center of my business. I honestly did not know that’s what I agreed to when they approached me about this! So it is. August 13. Hope you come. Or don’t 🫣 Register here → What If Your Resistance Isn’t Something To Change or Fix? Wow, did I feel resistance. From the moment...

This is better than money and available to you right now

THIS ISSUE BROUGHT TO YOU BY Power Mastermind is an unforgettable journey that cracks you open and brings you face-to-face with your mission, your magic, and the fire that made you start your business in the first place—so you can break through your revenue ceiling, let go of what’s not working, and do work that makes you feel fully alive. Find out more here → Apply by Thursday to lock in 6 months of custom newsletter reviews included in your enrollment fee What would happen to your business...

What to do next when you don’t know what to do next

THIS ISSUE BROUGHT TO YOU BYPOWER—a mastermind for brilliant business owners doing work that matters For big-thinkers who want to leave their mark on their industries, and build a business that is thrumming with power, profit and possibility. Starts September 10 “Before POWER, I thought major business growth had to come from big launches or burning myself out. But I’ve just had four record months in a row, with no launches, no hustle, and time off in two of those months. My revenue is up 71%...
Tarzan stands centre stage in front of a large audience at a Craft + Commerce event hosted by ConvertKit. The stage features bright blue and pink vertical banners on either side, each displaying the ConvertKit logo. On the presentation screen behind the s

For my “too many courses” people

Let’s put our hearts + wallets together for Texas “Some losses are so great, they belong to all of us.” ~ Dr. Zelena Photo of Camp Mystic by Sarah Wilson for Texas Monthly Magazine, 2011 This quote was shared by my client and friend Rachel Muir, who lives in Texas and camped along the Guadalupe as a girl. Rachel Muir is a leader in the non-profit space so I trust her recommendation that we donate to the Flood Relief Fund at the Community Foundation of the Texas Hill Country. This issue...

Rituals for business grief (don’t skip this one)

This issue brought to you by:both/and by Kaleigh Cornelison, LCSW Eye rolls, slammed doors, baffling slang—if that sounds familiar, congrats! You know a teenager. Meet +1KSUBS Alumni Kaleigh (brace yourself): she actually champions the joys of the teen years—while helping you manage the messier parts too. A licensed therapist with serious smarts, she’s behind both/and—a newsletter for navigating both the delights and difficulties of teen life. Expect more “let’s talk boundaries,” less “I’m...
A wide shot photograph taken inside a church , shows Tarzan seated on a raised stage at the edge of carpeted steps, signing for the people gathered at her brother's funeral. The audience, composed of adults and children, sits on pews, attentively facing t

stop asking your customers what they want (do this instead)

Calling All Newsletter Operators 🤙 Want to do a swap with me? That means you promote my newsletter and I promote yours—ideally in a creative way, not just a random link. (See if you can spot the referral swap in this email.) We’re a match if: 👉 You have an audience who cares about what my subscribers care about—sane business advice and good stories 👉 You can drive at least 35 clicks OR you’re willing to do a ratio’d swap until we get similar reach—this section gets between 35-100 clicks, for...

Addictive stories and embarrassing tell-alls from the front lines of online business. Written by reformed girlboss who learned a better way. Read by 10K+ consenting adults.