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Emails, but better.

Addictive stories and embarrassing tell-alls from the front lines of online business. Written by reformed girlboss who learned a better way. Read by 10K+ consenting adults.

is your marketing too polite?

FEATURED SPONSOR Relaxed Money is enrolling until Thursday You've checked all the boxes—impressive career, good income, great hair. But there's a secret battle many high-achievers are fighting: a constant, exhausting dance with money that never feels safe or enough. Relaxed Money is for people who are done: 🚫 Sacrificing peace for paychecks 🚫 Feeling guilty about wanting more 🚫 Riding the roller coaster of too much / never enough Most money programs focus on numbers but Relaxed Money starts...
Tarzan is smiling and looking down, her hair is  partially shaved, light blonde on top and dark underneath . She's wearing round, rose-tinted glasses and a rust-coloured hoodie with light grey sleeve cuffs. One hand is touching the side of her face in a g

sail on, silver girl 🎵

FEATURED SPONSOR Good With Money—a free 3-day workshop by Kate Northrup Rewire those patterns at the root, and take care of the inner reprogramming that makes the outer strategy stick. Next class is today at noon ET. 💌 Save your seat here → (affiliate link) Let’s make money feel safe and abundant. Nothing is more important than this right now Are you okay, Reader? It seems like a lot of us aren’t right now. Decades from now there will be a dramatic name for this period in history. The After...
A Golden Retriever wearing a black harness sits stoically with eyes partly closed, fur blowing in the breeze. The dog looks to the right. Snowy ground with footprints, trees, a distant barn, and mountains under a blue sky with light clouds in the backgrou

Reading list for the week

FEATURED SPONSOR “When I Start My Business, I’ll Be Happy” — The Business Book Tarzan Wishes She Thought Of First I was stoked when my client Sam Vander Wielen’s book finally came in the mail! This book does not bullshit you on the time and work involved with growing a business. You’ll learn the real-real on how to grow an email list (zero twerking required), create digital products people buy, and build a content ecosystem that sells even when you’re not actively working. It’s smart, a...
Tarzan sits at her desk, hair short, asymmetrical platinum blonde, wearing long geometric earrings and smiling. They are holding up a book titled The 5 Types of Wealth by Sahil Bloom. Behind them is a white wall, a wooden desk with books and small plants,

A principle to live by in business and life

FEATURED SPONSOR Yes, some of us need to make more money. But that’s not the full story. If you don’t feel safe with money, you’ll either reject it outright, or feel pressure and scarcity when it arrives. Kate Northrup’s Good With Money is a free 3-day workshop that helps you interrupt those patterns at the root, and rewire to make money feel safe and abundant. It starts April 17—and I’ll be there. 💌 Save your seat here → Kate Northrup is a long-time mentor of mine and I am an affiliate for...
Three people are gathered on a wooden deck beside a swimming pool on a sunny day. One person sits on a lounge chair playing an acoustic guitar, another person is playing a silver flute while seated, and a third person sits on a white stool holding a noteb

this one thing makes business so much easier

See you Thursday for our first +1KSUBS class 👋 One more time for the cheap seats in the back. Let’s make sure you know about these three things: Bookmark the member’s area Add calls to your calendar Facebook Group will open Thursday See you in class! Hey! I’m back from Portugal, knocking off a quick catch-up since I don’t have my usual weeklong lead time on this newsletter. I want to tell you everything about the last 9 days. I want to lounge with you over a fresh pot of coffee and a tray of...

even more important than revenue?

Last day to enroll in +1KSUBS with a bonus package, which expires tonight.Turn these emails off We’ve already talked about the reasons having a well-read newsletter will help you. To sell thingsTo win clients or job offersTo find readers for your book, listeners for your next album, clients for your services and/or students for your coursesTo get referrals + recommendationsTo build your reputationTo establish yourself as a thought leader But there’s something everybody wants that trumps every...
GIF of Kendrick Lamar performing at the Super Bowl. He stands at the center holding a microphone, wearing a New Era black fitted with two diamond brooches, a Martine Rose bespoke leather varsity jacket with lettering across the front, spelling "GLORIA," C

Read this before you join (or start) a mastermind

Get $1K off when you enroll in +1KSUBS by Thursday The “from-scratch” program for starting and and growing a newsletter that will support your career or business for years to come Check out the program → (Or say, “No thanks! Please turn off all emails about +1KSUBS.”) What I learned from 5+ years of running masterminds By the time this email lands in your inbox, I’ll be in São Miguel in the Azores. Depending on what time you open it, I’m either taking a surf lesson with a dark and handsome...
Tarzan, with short, asymmetrical blonde hair and light skin, smiles at the camera. She rests her chin on her hand and wears a white sleeveless top. Behind her is a white console table with potted plants and books. The room has white walls and a light wood

Low on confidence? Try this.

LIVE WORKSHOP NEXT MONDAY Catch Up on Current Trends in Welcome Emails Hey, remember those welcome emails you wrote a hundred years ago? They’re way out of date and probably not doing you any favours or keeping you on top of inbox algos. Let’s fix them together. Sign up here → How to Buy Confidence When You Aren’t Really Feeling It Oh man, I am so glad February is over. Total wash! I was hoping to take August off like last year, and it feels like I used up my annual month off lying on the...

Next time you have a hard day, read this

FEATURED SPONSOR Time to be seen on the internet—no more hiding, shrinking or diluting your message Do you have a complicated, emotionally-fraught relationship with visibility? Wobbly voice and pounding heart every time you try to record a video or write a sales email? Danielle Cohen’s Visibility Medicine is a 6-month mentorship program that can help. Find out more + sign up —> Read this email next time you have a hard day I’ve been chasing my tail trying to write this email. So many false...
Tarzan, with short, dark brown hair and light skin gazes directly into the camera with a calm, neutral expression. Her head is slightly tilted, and her right hand rests behind her head. She is wearing large, silver, leaf-shaped earrings and a colour-block

Add this to your welcome sequence in 2025

What To Add To Your Welcome Sequence in 2025 I have a question for you. Don’t be mad. But when was the last time you looked at your welcome sequence? Of all the places people can get stuck in their email marketing, welcome emails are one of the biggest hurdles. When I taught Email Stars live, we covered welcome emails in the very first module. Twelve weeks into the program students would still be writing their damn welcome emails. And once they were done? Fuhgettaboutit. Don’t make me look at...

Addictive stories and embarrassing tell-alls from the front lines of online business. Written by reformed girlboss who learned a better way. Read by 10K+ consenting adults.