Addictive stories and embarrassing tell-alls from the front lines of online business. Written by reformed girlboss who learned a better way. Read by 10K+ consenting adults.
Your Black Friday Feelings 🙉
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A Template You Can Use For Your Next Black Friday Sales Email Less than a month until the Super Bowl of Email aka Black Friday. This week’s newsletter comes to you once again from Stern Auntie Tarzan who wants you to make money this season. I know you have feelings about asking for the sale. Everybody does, especially if you’re not used to it. It gets easier, I promise. Nurture and newsletters are great, but to make money from email you need to send sales emails. Obvious ones. Not timid ones with a whisper of an offer buried down at the bottom in one lonely, cryptic link that looks like this and gives no hint of what it actually is. In order to make sales, your emails need to look like sales emails. They need to say, “Here is my thing for sale and here is why you should buy it now.” → The subject line could say “3 days only” (assuming it’s true) Here’s an example: I asked ChatGPT to use one of my sales emails as a template for selling discount candles. Feel free to plug this in to your AI and ask it to rewrite for whatever you’re selling. If you’re worried about being annoying, that’s valid! This season can be extra busy in the inbox, and it’s a good opportunity to tighten up your consent practices. Let people turn off the promo if they don’t want it. You can do this with a simple tag. It works like this: STEP 1: Set your link to tag everyone who clicks it as opted out. Your tag might look something like #opt-outOFFERNAME2025 STEP 2: Exclude everyone with that tag from future sales emails for that offer. For an extra layer of consent, you may also choose to only send sales emails to people who click, “I want to see the black Friday offer!,” which is what we did last year. That’s called “explicit consent.” In this case, you’d add a tag like #opt-inOFFERNAME2025 and only send sales emails to people with that tag. Unless people ask for them, they don’t see them. This year we’re sending our Black Friday promo to everyone. Unless you click, “Don’t send me any Black Friday emails, please!” That’s an example of “implied consent." Meaning unless you explicitly tell us you don’t want to see the offer, we assume you want it. I have more ideas and templates for you! Our Double Your Sales Black Friday Bundle comes with a 10-email template set, sales calendar, and (new this year!) a 90-minute workshop so we can talk about your feelings. Kidding, not kidding! We will also talk about your actual sales emails—I’ll even review a couple of emails LIVE on the call. Check out the Black Friday Bundle here → More emails on this offer are incoming, so please segment yourself accordingly! Stern Auntie Tarzan out!
P.S. The audio version of this email has a few funny extra details you might enjoy hearing. Here’s the link to listen in →
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Emails, but better.
Addictive stories and embarrassing tell-alls from the front lines of online business. Written by reformed girlboss who learned a better way. Read by 10K+ consenting adults.