Emails, but better.
Addictive stories and embarrassing tell-alls from the front lines of online business. Written by reformed girlboss who learned a better way. Read by 10K+ consenting adults.
What it looks like when you follow your joy
THIS ISSUE BROUGHT TO YOU BYSONG & STORY — A 4-Day Business Retreat near Toronto, Ontario ☝️ A sneak peek at what I’m working on next. Join the waitlist How To Open Up A Direct Line To God (Or Whatever You Call Her) Maybe you noticed I changed the picture in my email signature.* It’s a video-turned-GIF of me leading my very first Song Circle, at Laura Sprinkle’s Camp Rootabl last summer.** I texted the video to my now-at-the-time boyfriend, who was eager to discuss it with me when I got back....
Experience consent-based selling
Hey— Some people know exactly what I mean when I talk about “consent-based marketing” and others have no clue. A classic sales strategy that is not consent-based is using jargon to confuse people and trick them into thinking you’re smarter than they are. In cult recovery it’s called “word salad.” I don’t want to confuse you. I want customers and clients who buy with both eyes open and their whole heart in. At Thursday’s Open House, I’m going to show you consent-based marketing in action. A...
Do you belong in this room?
This issue is brought to you by Tarzan! Find out more + add to your calendar → Going Back To “The Room Where It Happens” — Without My Glitter Pants Tomorrow I’m getting on a plane to Boise, Idaho for Kit’s annual event, Craft + Commerce. I am nervous about this. I am wrestling with how much I’ve changed since I last attended this conference in 2019, seven years younger, wearing glitter pants, walking out on stage to All I Do Is Win by DJ Khaled and actually believing it. Rewatching my talk,...
“decolonizing business” and what that looks like for me
Open House Coming June 18 Give Your Business The Gift Of Thoughtful Decision-Making, And Time To Consider Your Options If you’ve ever wondered, “What is consent-based business?” This is it! This is transparency and consent in action. Open House is a chance to see what programs we’ve got coming up, and how you can grow your business with Tarzan at your side. You’ll walk away with some new decision-making tools — and probably higher expectations of the people you buy from! 1-click signup →...
The mantra I repeat daily (and especially during promotions)
THIS ISSUE BROUGHT TO YOU BY"What's your brand vibe?” Stop hinting, start attracting! Every brand has a vibe and once you nail yours, people are going to want a lot more of what you're offering. Stop tweaking your logo and start building a brand that actually feels like YOU! TAKE THE QUIZ → What my life looks like during “open cart” I’m writing you from the recent past, as per usual. Travel back in time with me to Thursday last. We’re in presale for The School of Consent-Based Business. It’s...
My AI survival strategy
3-DAY PRESALE BEGINS TOMORROW Finally, that “other way” you long for. A business model you can fully show up for — not just in how you market, but how you price, what you say on sales calls, how you treat your clients, even how you write your refund policy. This is the way you profit and hold true to your values. Both can be possible at once. This is the way. Check your inbox tomorrow 😀 What I’m Doing Instead of Doubling Down on AI Some people will like me more after reading this email, and...
Outtakes from a mastermind retreat in Tuscany
COMING SOON If you’re curious what it’s like to work with Tarzan, we’ll be hosting an open house on June 18 @ 2pm ET, where you’ll be able to hear about our upcoming programs, including The School of Consent-Based Business, and the two masterminds I run. This is a chance to experience consent-based marketing in real-time, see what transparency looks like, and practice making thoughtful purchasing decisions instead of simply reacting to what lands in your inbox. Save the date → Psst…the audio...
A song for Quentin
Hey! I’ve been in Tuscany hosting a 4-day business retreat for my mastermind Power. I’m currently flopped on the couch recharging my batteries before getting down to business implementing everything that came through for me—even as the event leader, I receive a lot of rich support, and return with a long to-do list! Today I’m republishing an email I wrote to honour my brother Quentin, who died exactly a year ago. A lot has happened in the year since I wrote this email. I feel him guiding me...
The secret to employees that stay for years
THIS ISSUE BROUGHT TO YOU BY The 2026 Launch Expo April 23-24 The person I trust more than anyone else to not bullshit me about what works and doesn’t work with launching, right now, in 2026? It’s my friend (and former coach) Ron Reich. As part of Ron’s Launch Expo, people like Ryan Levesque, Kate Northrup, Jenn Lehner and Christian Mickelsen are sharing: The exact playbooks that have generated tens of millions in launch revenue in the past 12 months The types of launch mechanisms working...
I shouldn’t be doing this
THE GIRLBOSS APOLOGY TOUR IS ON ALL WEEK Upgraded Access Here | Private Podcast Here Thanks for upgrading your ticket, Reader. You did a good thing for the world, and you bought yourself a low-urgency way to enjoy the tour. One Thing To Never Do During A Launch, And One Thing To Absolutely Do I’ve been doing something you’re not supposed to do during a launch. At times it feels a bit reckless, but most of the time it feels absolutely right. So right that I thought, “I’d better write an email...
Addictive stories and embarrassing tell-alls from the front lines of online business. Written by reformed girlboss who learned a better way. Read by 10K+ consenting adults.