Addictive stories and embarrassing tell-alls from the front lines of online business. Written by reformed girlboss who learned a better way. Read by 10K+ consenting adults.
Would you buy this, [first name goes here]?
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I need your advice, Reader! Hey! You know me as many things: email marketing expert, teacher of consent-based business, once and former it-girl copywriter if you go far back enough. But can I tell you about my favourite program that I’ve ever offered? The darling of my suite of programs is a 2-hour workshop called Get Paid In USD, which I offered once in 2018, then again in 2021. Nothing to do with copywriting or emails or consent-based business, and everything to do with my not-so-secret obsession with operating a Canadian business with USD as my primary currency. I love playing the currency game. I get a rate alert on my phone every single day, one of the few notifications that are allowed to break through my iron-clad Do Not Disturb filter. An old song I was forever singing at team meetings: “When can we offer Get Paid In USD?” I asked over and over and over again, practically begging someone to get as excited about it as I was. Sometimes we’d put it on the calendar, but then it would get bumped when things got busy. It was always bumpable, having nothing to do with any other programs, no resell value beyond a slow trickle of one-off sales here and there, and hardly any revenue potential given the low cost, and that it’s only for a small fraction of subscribers to my email list, the Canadians also operating in USD. When Tara Reid invited me to participate in her summit Canadian Made (affiliate link), that old voice started shouting at me very loudly. “Here’s your chance, Tarzan! Get Paid In USD can finally be revived!” Once again I put it on the calendar, full of certainty that my moment had finally arrived. I even uncovered this EPIC FUCKING SALES PAGE that is a goddamn masterclass in copywriting. (The links don’t work. But hit reply and tell me if you’d buy it.) I was jazzed! I could practically hear the angels blasting their trumpets. The time was nigh for me to tell you all about the USD solutions offered by Wealthsimple, or how to access the magical, secret money exchange portal called TDFX! Step aside, everyone! Tarzan is here to save the day. 🦸 You know what happened next: Reason caught up with me, and my sweet little darling got bumped again. Some of my currency advice made it into Tara’s Canadian Made Summit (affiliate link - look for my interview when you sign up). Even if you don’t buy the upsell, you’ll get the 2021 replay, which is quite outdated but contains all the most important advice you need to know as a Canadian operating in USD, most of which applies to anyone outside of the U.S. who operates a business in USD. But a lot of it is still in my brain. And I kind of hate the idea of people watching old videos of me giving currency advice that may or may not still be accurate today. I’m curious to hear from you. Reader, if you were the boss of me — what advice would you give me? Is it time to put the program out to pasture officially? Should I offer some other version of it? Is this a “shit or get off the pot” situation? SOS! I need your advice. Tarzan “Canadian Made” Kay
P.S. Definitely sign up to Canadian Made tho. You’ll get some beginner currency tips from me. At least check your boxes, Reader?!
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Emails, but better.
Addictive stories and embarrassing tell-alls from the front lines of online business. Written by reformed girlboss who learned a better way. Read by 10K+ consenting adults.